Godrej Security Solutions promises to ‘Secure Your Home While You Roam’

Delhi: Godrej Security Solutions, a division of Godrej and Boyce unveiled its latest campaign titled "Secure Your Home While You Roam." 

This ad campaign aims to redefine the traditional mindset associated with safeguarding valuables during travel seasons, urging individuals to rely on logic rather than magic.

The underlying theme of the campaign, "Magic pe nahi, Logic pe bharosa rakho,” is a call to travellers to prioritise rationality over faith when it comes to securing valuables. It aims to address the notion of leaving home during vacations with the belief that divine intervention will protect valuables. Instead, the campaign aims to emphasise the importance of investing in advanced security solutions like home lockers to ensure peace of mind while away from home.

Pushkar Gokhale, Executive Vice-President and Business Head, Godrej Security Solutions, shared his insights on the campaign's inception, stating, "Godrej Security Solutions stands as a trusted guardian for households across India, ensuring security for generations to come. Our campaign challenges traditional beliefs by promoting a logical approach to home security. We aim to empower individuals to make informed decisions, alleviating travel anxieties. With advanced Home Lockers offering comprehensive security, we redefine safeguarding valuables. Prioritizing convenience and logic over traditional methods, we instil trust in our customers. Our ultimate goal is to ensure peace of mind by Securing Happiness wherever the travellers go."