ErgoSmart by The Sleep Company addresses productivity issues at workplaces

Delhi: The Sleep Company, India’s comfort-tech brand, has rolled out #SitSmart with ErgoSmart campaign for their new chair brand ErgoSmart By The Sleep Company starring Jim Sarbh. The campaign is aimed at addressing the issues of productivity at workplaces.

Conceived by Steve Priya, the digital campaign portrays Sarbh as the CEO of a startup, who emphasises his multifaceted role of being the CMO, CFO, and CTO besides being the CEO. He highlights the need for support, especially for his back, neck, and posture. 

The ad shows him moving around the office freely in an ErgoSmart chair and how it helps Sarbh to work smartly and sit for longer hours comfortably.

Commenting on the vision of ErgoSmart By The Sleep Company, Priyanka Salot, Co-founder of The Sleep Company, said, “We understand the challenges that working professionals face, especially when it comes to maintaining a healthy posture during long hours of work. Through ErgoSmart By The Sleep Company, we enable productive workplaces with our Patented SmartGRID Technology and deliver the best comfort to customers. Our #SitSmart with ErgoSmart campaign aims to raise awareness about the importance of this innovative technology and how it can transform the work environment. We believe the ErgoSmart chair will revolutionize the way people sit, and we are proud to lead this change.”

Commenting on the campaign, Ripal Chopda, Chief Marketing Officer of The Sleep Company, stated, “We are thrilled to launch our #SitSmart with ErgoSmart campaign in collaboration with Jim Sarbh, aimed at raising awareness about smart sitting solutions at workplaces. We want to encourage working professionals to integrate the ErgoSmart chair in their work environment as it will help them work smarter. With ErgoSmart By The Sleep Company, we are not just providing comfort, but also promoting better health and productivity. This campaign highlights our commitment to innovation and our mission to empower individuals to work smart and sit smart."