Emcure Pharmaceuticals and MS Dhoni aim to ‘Cure and Beyond’

The campaign aims to highlight Emcure Pharmaceuticals’ vision to go beyond cure and enable healthier living for individuals

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Delhi: Emcure Pharmaceuticals unveiled its new corporate campaign with the tagline – ‘Cure and Beyond’, featuring cricketer MS Dhoni. 

The campaign is built upon the narrative of the role of offering pharmaceutical products to patients. The ad film, featuring 'Captain Cool,' is being launched across various media platforms, encompassing digital, television, and print.

Speaking on the occasion, Satish Mehta, Managing Director and CEO of Emcure Pharmaceuticals, said, “At Emcure, we have always been striving to move the needle. The campaign ‘Cure and Beyond’ is our endeavor to put forth our vision and what we stand for. And who better to take this forward than a man who has gone above and beyond all through his life- Dhoni. With this effort, we want to reinforce our core belief of empowering people and communities through innovation.”

MS Dhoni