Ecom Express showcases future of parcel deliveries through drones in new campaign

New Delhi: Ecom Express, the logistics solutions provider, has launched a new video campaign ‘Upar Wala Sab Dega' showcasing the future of e-commerce parcel deliveries through drones. 

Ecom Express is now advancing into drone deliveries, bringing to life the potential of drone technology

The campaign features a series of teaser videos, leading up to a main video that illustrates the effectiveness of drone deliveries of e-commerce parcels. In the first teaser, viewers are introduced to a podcast where the founder of Shoelelo, a fictional shoe-making company, is conversing with a tech entrepreneur. The founder discusses the common demand for faster deliveries in India, expressing a desire for parcels to be delivered almost immediately. The tech entrepreneur humorously responds, "Upar wala sab dega," hinting at the futuristic potential of drone technology.

Another teaser video shows a social media influencer reassuring her father, who is worried that his parcel might get delayed. She confidently tells him that even her followers on social media know that "Upar wala sab dega," easing his concerns. The main video features a rapper creatively explaining the efficiency and versatility of drone deliveries, asserting that "Upar wala sab dega" and highlighting how anything from shawls to cups to shades can be delivered swiftly through drones.

Pallavi Tyagi, Chief Marketing Officer, Ecom Express, said, "Customers today expect faster deliveries of their parcels. At Ecom Express, we are committed to innovating our logistics solutions not only to meet these expectations but also to do so sustainably. Drone delivery represents a significant step forward in reducing our carbon footprint and addressing environmental challenges."

The drone delivery trials have started in select locations of Gurugram, with plans to expand to additional pin codes including difficult-to-reach areas across India.