EC collaborates with Twenty One Productions to promote ‘responsible voting’

Delhi: Chennai based Twenty One Productions, an arm of Twenty One Advertising, has produced videos as a social initiative to promote responsible voting. 

These videos have been endorsed by the Election Commission of India and are widely distributed across various platforms including cinema theatres, public screening channels etc as a part of the Lok Sabha Elections 2024 Awareness campaign.

Created by Bharath Kishore, Proprietor of Twenty One Advertising, the videos leverage the power of mass media communication with an aim to deliver the essence of responsible voting.

The videos were conceptualised and written by Kishore. The direction was done by Kishore and Raj Eshwar. Actors like Badava Gopi and Rahul Thatha have played roles in the videos.

The concept revolves around a kirana shop, where actor Gopi, referred to as “Annachi” here, plays the central character of a shrewd and street smart shopkeeper who weaves the essence of responsible voting in a subtle yet thoughtful manner to his customers of various demographics.

Thereby, the awareness ads aim to inspire audiences to become active responsible participants in the electoral process with the underlying message “the power of change is in your hand”.

Kishore claimed that the videos will definitely generate a positive impact among the general public. Every individual should understand the importance of responsible voting with the underlying belief that every vote counts in shaping our country.

He said, “As the Election Commission of India distributes the videos to various media channels, we are happy to play a part in this awareness campaign which will benefit the audiences to make an informed voting choice.”