Eastern celebrates its 40 years and Kerala’s culinary heritage

Delhi: As Onam approaches, Eastern has launched its Onam campaign, marking its 40 years. 

The campaign aims to be a tribute to Eastern’s four decades. The campaign centers around Eastern’s Sambar Powder range.

Commenting on the campaign, Manoj Lalwani, Chief Marketing Officer, said, “We are thrilled to unveil a TV campaign that beautifully encapsulates our 40-year journey. The film not only celebrates Eastern’s deep-rooted bond with Kerala but also highlights the brand’s commitment to preserving and enhancing the state’s rich culinary traditions. It is a vibrant, nostalgic journey through the decades, showcasing how Eastern Spices has been an integral part of every Onam celebration, from traditional family feasts to modern-day gatherings.”

Team Credits for film production