New Delhi: Dream11 has released a campaign titled 'Yeh Sabka Dream Hai.'
The campaign aims to capture the solidarity of the whole country in support of Team India and the collective hope and aspiration for a triumphant finish in the upcoming 2024 ICC Men's T20 World Cup.
This time, the clarion call is being presented with ‘Mothers of India’ leading the charge of supporting the team. The campaign aims to bring alive the idea that cricket is a passion in India that has fans beyond the conventional, including men, women, children, mothers, young, old, and everyone in between.
The dream of lifting the T20 World Cup is championed by ‘Mummyji’, played by actor Ayesha Raza, in Dream11's latest ad campaign.
The series of films highlights how a mother’s touch supports and elevates their children, represented by the Indian Cricket Team. Featuring Team India cricketers like Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Ravindra Jadeja, Rinku Singh, Tilak Varma, Yashaswi Jaiswal and Washington Sundar, alongside Ayesha Raza, the campaign kicks off on May 30, 2024 with a set-up film released on Dream11’s YouTube channel, which will be followed by a series of three short films to be aired on Disney+Hotstar, Star Sports and other digital platforms during the tournament.
Commenting on the campaign, Vikrant Mudaliar, Chief Marketing Officer, Dream Sports, said, “After an intense IPL season marked by team rivalries, the country now unites behind Team India for the World Cup. Our campaigns have consistently endeavoured to adopt a lighthearted approach, rooted in the love for sports which resonates with our users. ‘‘Yeh Sabka Dream Hai’ follows a similar treatment but has a flavour of its own. The campaign highlights the unwavering dedication and support of Indian mothers and the value of “ma ka aashirwad”. The talented Ayesha Raza beautifully captures the sentiments and hopes of our team lifting the cup. Above all, the campaign stays true to our ethos of pure passion for cricket, regardless of age or gender.”
The campaign film has been conceptualised and produced by DDB Mudra.
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