Digit Insurance and Kohli transform doubt to delight in latest film

Delhi: Go Digit General Insurance Limited (Digit Insurance) has announced the launch of its latest brand campaign “That’s it!” with its brand ambassador Virat Kohli. 

The campaign, which focuses on transforming ‘Doubt to Delight’ when it comes to filing of insurance claims, was launched ahead of Super 8 matches at the ICC T20 World Cup.

The ad campaign aims to demystify the notion that making an insurance claim is complicated and showcases the swiftness and ease of submitting a claim, turning doubt into an unexpectedly delightful experience for its customers, making them go “That’s It?”. Set against the backdrop of a surreal city, the ad film showcases Kohli portraying the character of an uncle (chachu) paired with a niece (bhatiji). 

In the ad, the character of Kohli and the niece can be seen looking at their car that has multiple dents due to an unusual scenario of three coconuts falling on the vehicle. 

The duo discuss in doubt, whether their claim will be easily submitted or not. Fretting over the lengthy process that may lie ahead, both hesitantly call the customer care executive of Digit Insurance. 

Both Kohli and the niece can be seen trying to explain the bizarre coconut damage scenario in a haphazard manner. Digit’s customer care executive quickly understands the problem and assures them that it is a common issue in their area and that they can simply record the video of the damage and the claim will successfully get submitted. This baffles Kohli and his niece with both of them reacting “That’s It?” as they are delighted to know they do not need to do anything else.