Dettol protects Big Dreams Of India with bigger Dettol soap

Delhi: Dettol launched a new campaign celebrating the India success story. The three films capture the growing Indian ambition, with the aim of continuing to provide protection to consumers and support their growing dreams. 

The campaign marks the launch of the larger 100g Dettol Bar Soap (multi-pack).

The campaign films talk about the dreams of young talented kids through the eyes of their mothers and teacher, who envision them successful in their pursuit. 

Dettol spokesperson said, “For decades, Dettol has been championing the cause of providing protection to consumers from disease-causing germs across India. We constantly strive to address evolving consumer needs and provide efficient solutions that are backed by science, aligning with Reckitt’s mission to ensure health and hygiene as a fundamental right. With the new campaign and a larger 100g Dettol Bar Soap (multi-pack), we aim to reach a wider consumer base, encouraging them to pursue their dreams without the hindrance of illness causing germs^ by making germ protection more accessible. We remain committed to enabling consumers to place hygiene and cleanliness at the forefront for a brighter tomorrow.”

Conceptualised by McCann Worldgroup, the new campaign comprises three ad films. The films celebrate the big dreams of every Indian as they aspire to become an astronaut, an engineer or a cricketer among others and promise to support their dreams with the germ protection provided by new bigger Dettol Bar Soap (multi-pack). 

Commenting on the campaign, Prasoon Joshi, Chairman McCann Worldgroup, Asia Pacific, CEO and CCO McCann Worldgroup, India said, “In crafting the campaign for Dettol, the team has delved deep into the heart of India's progress story, where aspirations soar higher than ever. By weaving narratives of astronauts, cricketers, and engineers, the campaign illustrates how big dreams hinge on the fundamental need for protection. This campaign champions Dettol’s commitment to nurturing a healthier, dream-enabling nation.”

Agency Credits: McCann Worldgroup

Production house: Picture Perfect

Director:  Milind Dhaimade