Dark Fantasy answers Shah Rukh Khan ‘Ke Tiffin Mein Kya Hai’

The brand has unveiled its latest campaign “Har Tiffin Ki Sweet Ending” starring Shah Rukh Khan

BestMediaInfo Bureau
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Ke Tiffin Mein Kya Hai
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Delhi: The internet was abuzz with the question “What’s in Shah Rukh’s tiffin?” over the past few days. 

From film pages to fan pages and celebrities like Farah Khan Kunder, Taaruk Raina, star Chef Sanjyot Kheer, popular choreographer Shehzaan Khan and influencer Aryan Kataria took to social media and shared their deep desire to know “What’s in Shah Rukh’s tiffin?"

While the internet kept wildly guessing from salads to biryani, SRK finally revealed that like many Indians, he too loves to end his tiffin on a sweet note and carries his favorite Sunfeast Dark Fantasy cookie in his tiffin. 

The brand has unveiled its latest campaign “Har Tiffin Ki Sweet Ending” starring Shah Rukh Khan. 

Ali Harris Shere, Chief Operating Officer, Biscuits and Cakes Cluster, Foods Division, ITC, shared his excitement, “We are thrilled to unveil our latest campaign, 'Har Tiffin Ki Sweet Ending’ with Shah Rukh Khan. With this campaign, we aim to redefine the way people look at their tiffin. We hope to enhance their consumption habit by offering a dessert experience in a convenient format which elevates their tiffin moments.

Damodaran. M, President and Head of Office, FCB Ulka, Bangalore, added, “As Indians, our behaviour has always been to satisfy our craving for something sweet after every meal. However, when it came to our tiffins, this behaviour was missing. And, that was an opportunity for us to position Dark Fantasy as the ideal fit for your tiffin’s sweet ending. Our product, in both form and taste, will complete every tiffin box that is being packed or opened across India."