Delhi: Celebrating the vibrancy of Holi, Crocs, the global footwear brand has unveiled its thematic campaign for Holi in India. Featuring new brand ambassadors Vedang Raina and Rasha Thadani, the campaign embraced the spirit of #ComeAsYouAre, aiming to celebrate individuality and self-expression, combined with the collective jubilation of Holi – a festival that epitomises hues of togetherness and joy.
Conceptualised and produced by Supari Studios, the campaign film features Raina and Thadani in a spirited celebration. From friendly excitement to spontaneous dance-offs, the film highlights the functionality and style of Crocs as the accessory for a festival like Holi. Amidst a montage of thandai, jalebis, and festive revelry, the video concludes with Crocs adorned in Holi colours, symbolising the aftermath, as Raina, Thadani, and their friends relax.
Commenting on the vision behind Crocs’ new campaign, Sumit Dhingra, Vice President and General Manager, India, Middle East and Africa, Crocs, said, "We are elated to launch our latest thematic campaign amidst the vibrant festivities of Holi. Holi, being deeply cherished by Indians, embodies the values of colour, vibrancy, and togetherness, perfectly aligning with Crocs' ethos. Our campaign, with Vedang Raina and Rasha Thadani, is an integral part of creating a connection to our consumers in India and we sincerely hope it strikes a chord with those who believe in self-expression and painting their own canvases with joy.”
Thadani too expressed her excitement around the film and said, “Holi has always been close to my heart for many reasons and the memories associated with it are always joyful. Being on set for this video has been both a personal and professional joy. Vedang and I had an absolute blast and it felt like I had gone back to my childhood, especially with the Jibbitz, it felt like I was a 5-year-old in candyland. I am elated that the campaign is finally out for audiences to see, and I hope it reaches the hearts and minds.”
Adding on, Raina said about this bright new venture, “Shooting the campaign was an absolute delight and brought in a strong sense of nostalgia for both Rasha and me. I think what's so special about it is that both Holi and Crocs are harmonious in the values of celebration, togetherness and liveliness. The ideologies go hand in glove with each other and I hope the fun we had on set, translates into happiness for the viewers.”
Mitali Sharma, VP-Content Production, Supari Studios, added, "This campaign is a celebration of friendship, fun, and festive spirit, highlighting not only the joy of Holi but also the remarkable functionality, durability, and style of Crocs. We're thrilled to have collaborated with Crocs to unveil a thematic campaign championing self-expression and togetherness, and offering a bold style statement for the festive season.”
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