CollegeDekho captures trajectory of father-son bond

New Delhi: CollegeDekho announced the rollout of its first ever brand campaign that will be launched across TV, OTT, and Digital Platforms, following the launch of their HEART (Higher Education Analytics and Regional Trends) Report 2024.

Talking on the launch of the campaign, Ruchir Arora, CEO and Co-Founder, said, “We have consistently dedicated ourselves to assisting every student in finding the right college and pursuing an outcome-oriented higher education degree. This campaign is meticulously crafted based on the profound insights from our HEART report, and I am confident it will empower millions of students to seek our expert guidance in achieving their ideal career aspirations.”

Commenting on the launch of the new campaign, Abhinav Upadhyay, Chief Marketing Officer, stated, “Our first ever brand campaign reflects our belief in the power of right guidance altering someone’s life trajectory. The campaign is built around a simple yet powerful insight. Parents do everything they can, sometimes going beyond their means to make their child’s future better. Yet when it comes to choosing a college, they need a trusted expert. Hence at CollegeDekho, we are committed to democratizing access to expert college guidance, ensuring that no dream goes unfulfilled, regardless of a student's background. Our objective is to provide a comprehensive trusted guidance and learning ecosystem for higher education needs across India.

We strive to be the trusted partner for both students and colleges, ensuring outcomes that benefit every student, the society and the country at large.” 

As a part of the campaign, the TVC portrays a story of a father who chooses the best for his son right from childhood, ensuring every decision is made with love and foresight. From childhood moments to crucial life choices, the father's dedication shines through, providing the right options to secure his child's happiness and future. 

The brand film has been launched in five languages. The film aims to remove confusion and evoke trust.