Clean and Clear pops pimple anxiety with 'Pimple Hi Toh Hai' film

Delhi: Clean and Clear has unveiled its latest digital film as part of its ongoing campaign ‘Pimple Hi Toh Hai.’

The new digital film aims to bring a fresh perspective on teen pimples empowering teenage girls to embrace the unexpected while assuring them to stay focussed on things that matter. 

The new digital campaign highlights the drama associated with pimples in a teen’s life. The brand believes that pimples are a natural part of a teen's life and challenges the notion that pimples should cause distress or anxiety to a young girl. 

Sharing the inspiration behind the campaign, Manoj Gadgil, Vice-President of Marketing and Business Unit Head, Essential Health and Skin Health, Kenvue, said, "Pimples unexpectedly disrupt a teen’s life. It not just affects them socially but also deeply impacts their confidence. As a leading teen skincare brand which is trusted by millions of girls, Clean & Clear believes in clearing such momentary small distractions from a teen’s life and their skin so they can focus on the important things that matter. Our new and improved Clean and Clear Foaming Facewash offers unmatched results by providing an effective solution to wash away their pimple concerns while retaining 99% of skin’s natural moisture 4 their skin. Now teens can embrace the unwanted surprises, and never miss out on life.”

Harshada Menon, Group Creative Director, DDB Mudra Group, said, “While our last campaign addressed the teen’s social anxiety around pimples, this one takes the idea further, and challenges the entire narrative we’ve built around pimple. We want to give teens their confidence back and show them how a pimple isn’t the end of everything.”

As a part of the new campaign, the brand  has collaborated with national and regional influencers across markets as they share recommendations to address pimple concerns, how the campaign theme “Pimple Hi Toh Hai” resonates with them and their ‘must have’ products to level up their daily cleansing routine. The digital campaign will be seen across Youtube, Meta, leading OTT channels along with music streaming apps and gaming platforms.