Cheil India unites art and music for Samsung Galaxy Book4 series

New Delhi: Cheil India has released a new campaign for Samsung Galaxy Book4 series. The campaign film highlights the journey of artists Santanu Hazarika and Medha Shankr, as they use Galaxy Book4 and Galaxy ecosystem devices for work, ideation and content creation.

The film opens with Hazarika and Shankr brainstorming ideas and refining their creations using the Galaxy Book4 series laptops and Samsung’s AI-powered ecosystem. The artists can be seen sharing ideas in seconds, using AI-powered Galaxy devices to enhance their artwork and ideating on multiple screens.

Aditya Babbar, Vice President, MX Business, Samsung India, said, "Collaboration between people and devices is important for success. With the Galaxy ecosystem, you get seamless integration between devices to complete your work effortlessly. This, in essence, is Samsung's commitment to innovation that brings ease to your life. Our latest Galaxy Book4 campaign demonstrates how the Galaxy ecosystem comes together to enable artists to merge distinct art forms. Whether it's utilizing the smartphone as a webcam or continuing your work on a second screen, the Galaxy Book4 series provides you a personalized AI-powered Galaxy ecosystem that is truly one of a kind.”

Speaking on the campaign, Vikash Chemjong, CCO, Cheil India, said, “With the new campaign film, we aim to communicate the boundless creative potential of the Samsung Galaxy Ecosystem. Shifting the focus from technical specifications through a captivating blend of art and music, the film demonstrates how the AI-integrated Galaxy Ecosystem empowers our protagonists to bring their ideas to fruition.”

Commenting on the campaign, Sanjeev Jasani, COO, Cheil SWA, said, “The campaign film showcases how users can unleash their creativity, collaborate effortlessly, and take productivity to unprecedented levels. Our focus lies on telling the youth how Galaxy Book4, clubbed with AI and the Galaxy Ecosystem, can help them demonstrate their limitless potential.”

Credit list-

Agency: Cheil India

Chief Operating Officer: Sanjeev Jasani

Chief Creative Officer: Vikash Chemjong

Campaign Director: Kapshin Cho

National Head, Cheil India - Samsung Business: Mandeep Sharma

Chief Strategy Officer: Sourav Ray

HOD Computing Business: Saksham Kohli

Group Creative Directors: Sachin Ambekar, Manoj Pandey

Creative Team: Puneet Gupta & Priyanka Tarafdar

Account Management Team: Kovid Ummat, Sonali Gupta, Mansi Ahuja

Strategy Team: Arnab Datta Chaudhuri & Sobhanjan Mallick