Cheil India taps into GenZ’s ‘socialising’ mindset for Galaxy A55 5G and A35 5G

Delhi: Cheil India has launched a campaign for the features of Galaxy A55 5G and A35 5G. The campaign features the duo of Shanaya Kapoor and Rohan Gurbaxani, aiming to encapsulate the spirit of Generation Z in a swift socialising scenario.

Commenting on the campaign, Aditya Babbar, Vice-President, MX Business, Samsung India, said, “Galaxy A series democratizes innovations by making them accessible to all. With the introduction of Galaxy A55 5G and Galaxy A35 5G, we are democratizing flagship-level features, experiences and affordability. In our new campaign, we are proud to showcase how Galaxy A55 and A35 5G continue to push boundaries, delivering cutting edge technology that empowers creativity and elevates user experience."

Talking about the campaign, Vikash Chemjong, CCO, Cheil India, said, "We believe that everyone deserves awesome—whether it's awesome meetings, awesome memories, awesome ambitions, or simply an awesome life. And, when you finally get an awesome phone, you get one step closer to achieving the rest.” 

Speaking about the campaign, Sanjeev Jasani, COO, Cheil India, said, “Social media is an active part of today’s Gen Z lives. Our Galaxy A55 5G and A35 5G films for Samsung are targeted at them as we highlight the awesome experiences of the device as it empowers Gen Z to level up their world, one awesome Galaxy A Series feature at a time.”