Cheil India celebrates 100 years of MG by racing MG’s ‘evergreen’ cars

Delhi: Cheil India launched a new campaign for MG Motor India’s celebration of 100 years of the brand’s existence as it commemorates with a limited edition range of cars in green color. 

Speaking about the campaign, Udit Malhotra, Head of Marketing, MG Motor India, said, “The launch of our 100-Year Limited Edition is a testament to our enduring legacy and passion for automotive excellence. MG pays homage to the British legacy and racing heritage by launching a range of vehicles in ‘Evergreen’ color.”

The idea behind the film was to reveal MG’s brand ethos, while unveiling the Limited Edition range. The film brings together MG’s car, MG TD, and its 100-year Limited Edition range, comprising Hector, Astor, ZS EV and Comet, in a race formation.  

Amit Nandwani, National Creative Director, Cheil India, said, “The brief was to launch the MG 100-year Limited Edition in spectacular fashion. We thought it would be a great opportunity to bring to life MG’s legacy and use it as a narrative to unveil the iconic range. That’s how ‘Drive the Legend’ was born. Shot on the picturesque white sands of Sambhar Lake, the campaign is an ode to MG’s glorious past and its ambitious plans for the future.”

Talking about the film, Neeraj Bassi, Chief Growth Officer, Cheil India, said “We take immense pride in working on a legacy brand like MG Motor. The film is a piece of work that celebrates the Britishness of MG Motor as it completes an iconic milestone of 100 years. We have infused a sense of panache and style into the film that elevates its tone to match the momentous occasion which the film is celebrating.”

Credits 
Agency: Cheil India 
Chief Operating Officer: Sanjeev Jasani  
Chief Creative Officer: Vikash Chemjong  
Chief Growth Officer: Neeraj Bassi   
National Creative Director: Amit Nandwani  
Chief Strategy Officer: Sourav Ray 
Vice President, Head of Operations: Kanika
Account Management team: Kunal Sharma, Priyanka Saini, Abhigyan Singh, Shrey Gandhi, Anuja Bharati
Creative team: Devdas Nair, Shailendar Singh, Judge Biswas, Anjali Ladhania, Yash Tomar, Bikash, Swaleh, Amit Nandwani
Account Planning team: Debopriyo Bhattacherjee, Shivani R