Chandrika showcases journey to self-confidence with Keerthy Suresh

Delhi: Chandrika, an Ayurvedic soap brand, part of Wipro Consumer Care and Lighting, unveiled its latest communication campaign, inviting consumers to ‘Own the confidence to glow like you.’ 

The brand’s latest TVC aims to showcase the journey to self-confidence via its brand ambassador Keerthy Suresh. Through the TVC, viewers witness Suresh embracing her true self. 

S Prasanna Rai, Chief Marketing Officer (CMO), Wipro Consumer Care and Lighting, commenting on this new direction, stated, "Chandrika with its long-standing legacy has been synonymous with purity and authenticity. Our soaps help embracing inner radiance and thus enables everyone to exude confidence. As Chandrika evolves, we're excited to introduce our empowering new message: 'Own the Confidence to Glow like You.' This strategic shift reflects our dedication to inspiring self-assurance and celebrating individuality among young women.”