Ceat integrates its custom tyres into sci-fi action film Kalki 2898AD

Delhi: Ceat has crafted custom-built tyres for Bujji, a massive 6-tonne futuristic car that will be featured in the upcoming sci-fi action film Kalki 2898AD. 

Arnab Banerjee, MD and CEO of Ceat, said, "The custom-built tyres for Bujji represent the pinnacle of our engineering capabilities. At Ceat, we pride ourselves on Crafting for the Curious Minds.  We leveraged advanced materials and cutting-edge design principles to ensure that the tyres exceed the performance expectations for this unique vehicle. We are proud to have contributed to such a revolutionary project, demonstrating our commitment to innovation and excellence in tyre manufacturing."

Amit Tolani, Chief Executive of Ceat Specialty, said, "Collaborating on Bujji for Kalki 2898 AD was an incredible opportunity for us. It allowed us to push our boundaries and explore new technologies and materials. Dyutiman Chatterjee and his R&D team brought this vision to life, showcasing their creativity and engineering prowess. This project has set the stage for our future in tyre innovation. Our team and our tyres are truly Crafted for the Curious, driving us to explore uncharted territories and envision the future."

Nag Ashwin, the eminent filmmaker of Kalki 2898AD, said, "This car Bujji, is not just a prop; it's a character in the film. The dedication and expertise of Ceat in developing these tyres have brought a vision to life that is beyond our expectations.”