Cars24 calls out ' बे-Car’ traditional service centres in latest film

Delhi: Cars24, an Autotech company, has launched its latest digital campaign, ' बे-Car.' This campaign aims to address the challenges car owners face with traditional service centres and introduces Cars24’s new Fourdoor service.

The ‘बे-Car’ campaign's short ad film depicts scenarios where simple repair requests lead to absurd outcomes. The film shows cars spending more time with Raju Mechanic or at service centres than with their owners, turning car owners into ‘बे-Car’ (pun intended).

Gajendra Jangid, Co-Founder and Chief Marketing Officer at Cars24, stated, "Our ' बे-Car' campaign humorously tackles the headaches of traditional service centres and introduces Fourdoor as the ultimate fix. With genuine parts, clear billing, and speedy service, we’re turning car maintenance woes into a thing of the past. It’s time to get back on the road with confidence!"