Delhi: Kia has rolled out a new campaign ‘Tech is now Badass’ for the New Seltos powered with Kia Connect. This campaign aims to spotlight Seltos’ technological prowess.
Starring Bollywood actor Bobby Deol embodying the 'Badass' persona, the campaign aims to appeal to discerning customers who crave distinctly unconventional and tech-driven mobility experiences.
The teaser begins with Bobby Deol activating the New Seltos X-Line using the Kia Connect application on his watch.