BigBasket ‘walks the talk’ in latest film ‘delivered in 10 mins’

Delhi: In its latest advertisement, BigBasket, the quick commerce platform, has taken a funny approach to its tagline of ‘delivering in 10 mins.’

The ad is created by Humour Me. 

Being the official quick commerce partner of Royal Challengers Bangalore in IPL 2024, the brand roped in Virat Kohli, Lockie Ferguson and Alzarri Joseph for the film. 

The advertisement, which lasts for 30 seconds, has the three players posing to the camera and Kohli says ‘delivering in 10 minutes.’ Before this take, Kohli and the other players are confused over the single line in the script and question ‘Yehi hai tumhara ad?’ (This is your ad?). 

The advertisement ends with the slide that drives home their tagline message that since they deliver in 10 minutes, they decided to also deliver an ad made in 10 minutes. 

The brand said, “How much time do we take to deliver your orders? 10 minutes. How much time did we take to deliver this ad? 10 minutes! Kyunki ek baar humne commitment kar di to hum apne hero ki bhi nahin sunte!”