Bata rewards for trying footwear in 'Try and Fly' initiative

Delhi: Bata India unveiled their latest 9 to 9 collection. An amalgamation of Europe inspired fashion packed with an industry first, “Try and Fly” offer in association with Ease My Trip.com. 

Try and Fly is an industry-first proposition that aims to turn trying on shoes at any Bata store a rewarding experience. Every participant will win assured prizes, winners every week will get an all expense paid trip to Goa and bumper prize winners stand a chance to win an all-expense paid trip to leading international holiday destinations. 

Speaking on the campaign, Badri Beriwal, Chief Strategy and Business Development Officer, Bata India, said, “At Bata India, we believe in bringing the best of styles to our consumers, this holiday season, we have packed our latest collection with a unique offering of ‘Try and Fly.’ We are confident that our customers are going to be delighted by the launch of the latest Europe inspired styles at our stores and on Bata.com. With this proposition, we want to give everyone a chance to fly to their dream destination.” 

Speaking on the collaboration, EaseMyTrip Spokesperson, Nishant Pitti, CEO and Co-founder, EaseMyTrip, said, “We are excited to partner with Bata India for the ‘Try and Fly’ campaign. This partnership brings together the joy of trying on stylish footwear and the thrill of winning international trips. Travel is about experiences, and this campaign brings the joy of exploration right to the store.  We are thrilled to be a part of this remarkable initiative and look forward to seeing the excitement it brings to travellers nationwide."

The ‘Try and Fly’ campaign is live and will last until June 20, 2024 across Bata stores pan India.