Baskin Robbins urges to enjoy moments with 'happiest ice cream in the world'

Delhi: Baskin Robbins has announced the launch of its newest digital campaign, "The Happiest Ice Cream in the World." 

The campaign comprises of a series of four short films that showcase consumers caught in bizarre situations, enjoying Baskin Robbins. The key takeaway being that through life’s ups and downs and sometimes even chaos, Baskin Robbins aims to enable them to enjoy the moment and provide cheer irrespective of what happens around them, making them truly “the happiest."

"Our consumers' voices are the heartbeat of our brand” said Mohit Khattar, CEO of Graviss Foods, Baskin Robbins India.

"Consumer feedback served as the inspiration for our new brand campaign, 'The Happiest Ice Cream In The World. It’s a reminder that showcases the ability of Baskin Robbins Ice creams to completely elevate one’s state of being, no matter what life throws your way.”