New Delhi: Bachpan Play School and its formal extension Academic Heights Public School (AHPS), have announced the launch of the “I am at school” TVC campaign.
The campaign aims to be a gentle reminder of a school's role in everyone’s life. Moreover, it is about cherishing memories acknowledging the teachers' efforts, and reinstating the respect schools truly deserve.
The campaign video features Saina Nehwal training students in sports. Students share their visions for the perfect school environment, culminating in the proud declaration, "I am at school," highlighting their sense of pride and connection with the school.
Moreover, it aims to highlight a heartfelt journey to one’s roots, where the educational journey started. The campaign designed to rekindle long-left connections encourages and appreciates early years and acknowledges school education's significant impact.
Elated on the occasion, Ajay Gupta, Founder and CEO of Bachpan Play School and AHPS, said,” We are excited to launch the new TVC in collaboration with Saina Nehwal, our brand ambassador. Aligned with our educational values, the TVC campaign showcases our unique educational approach and loyalty towards our students. It's not just a marketing initiative but a strategic approach to providing the best education to students across cities.”
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