Axis Bank brings Sanskrit into the digital age

New Delhi: On this year's Indian Independence Day, AutumnGrey, a Grey company, and Axis Bank launched a campaign that spotlights Sanskrit as a creative solution to a modern-day challenge.

The campaign seeks to revive interest in this ancient language while addressing an issue Indians face: online security.

Anusha Shetty, chairperson, group CEO Grey India, shared, "This campaign is a perfect example of addressing a serious issue with a touch of cultural pride. We're confident it will encourage people to take their (online) security seriously while sparking renewed interest in Sanskrit."

Campaign Credits: 

Agency: Grey India / AutumnGrey 

Chairperson, group CEO: Anusha Shetty

Managing Director & Chief Creative Officer: Sandipan Bhattacharyya

Agency Team: 

Nishanth Anantharam – Executive Creative Director – Copy

Akshay Crasta – Sr. Copywriter

Atul Pathak – Creative Director – Copy & Content

Hilma Aysha – Copy Supervisor 

Jane Sequeira – Assistant Creative Director – Copy

Zainab Haji – Assistant Creative Director - Copy

Nishant Sethi – Executive Creative Director – Design

Ganesh Jadhav – Lead Animation & Design

Nandan Lad – Group Head – Design

Sagar Pawar – Sr. Design Director

Soumyadeep Ghosh – Sr. Group Head – Video Production

Vikrant Singh – Account Director – Client Servicing

Trisha Singhee – Account Manager – Client Servicing

Kanishka Mokashi – Account Manager – Client Servicing

Raviraj Shetty – Sr. Vice President – Finance

Chandrakant Achar – Sr. Manager – Finance

Santhosh Murugan – Director - Technology

Rohan Khude Patil – Sr. Lead Engineer – Technology

Takshil Khanvilkar – Sanskrit Expert – Professor