Ananya Panday speaks Korean for Too Yumm!'s ramen range

Delhi: Bottomline Media, a global integrated marketing and talent management firm, has brought together Bollywood actor Ananya Panday and Too Yumm!, the snacking brand from Guiltfree Industries, part of the RP Sanjiv Goenka Group to introduce their product range, K-Bomb Ramen.

An element of the campaign is Panday speaking in Korean, a first for an Indian actor in a digital campaign.

Tanaaz Bhatia, Managing Director and Founder of Bottomline Media, “Thinking out of the box has always been our strength, and creating an engaging campaign for TOO YUMM!'s K-BOMB was an exciting opportunity. Having Ananya speak in Korean allowed us to embrace our creative side while highlighting the explosion of flavours that the product is known for, all while connecting with a broader audience in a fun and dynamic way.”

Yogesh Tewari- Vice-President, Marketing, Too Yumm!, said, "We're thrilled to introduce our bestselling Too Yumm! K-Bomb Ramen with Ananya Panday in collaboration with Bottomline Media. Their creative approach ensured we connected authentically with our audience, highlighting the joy of snacking and bringing the experience alive of the hot and spicy ramen. We wanted the campaign to leave an effect of the flavours through visual demonstration.”

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