Ananya Panday becomes pied piper of scent in Camay’s new film

Delhi: Camay, the beauty brand, has launched  a brand film featuring Bollywood actor Ananya Panday. 

The film opens with Panday amidst a backdrop of Paris. As the story unfolds, she is seen walking the  streets of the city, captivating onlookers with the fragrance of fine French perfume infused in her Camay soap bar.

Commenting on the launch of the film, Nitin Agarwal, Chief Marketing Officer, Unilever International, said, “Panday’s magnetic presence effortlessly shines through, portraying a narrative of elegance and confidence. Camay stands for luxury, serenity and indulgence and her persona aligns seamlessly with  the brand.” 

Speaking about her collaboration with Camay, Panday shared, "It has been an absolute  pleasure to work on Camay. It's an iconic brand with a legacy of elegance and sophistication that resonates with me deeply, and I am thrilled to be a part of this journey." 

The film has been released across digital and social media.  

Credits

Creative Agency: Spring Marketing Capital 

Production House: Chalk & Cheese 

Director: Anna Joseph