Amara Raja Group displays its omnipresence 'from dawn to dusk'

Delhi: Amara Raja Group, a business enterprise in India, that operates in sectors like energy, mobility, cell technology and power infrastructure among others, recently unveiled a brand film. 

The brand film was conceptualised and executed by Madison Loop.

The film is captured through the eyes of 10-year-old Raghu. As Raghu navigates his typical school day, touchpoints of the company's presence emerge - from the automotive batteries that power rides to the EV charging stations. 

Speaking about the brand film and its idea, Brijesh Menon, Head Corporate Communications, Amara Raja Group, said, “I think we are yet to see a rendition of the messaging ‘we are a part of your life’ that has been conveyed through such a warm and wholesome narrative. Looking at what we do with wonder and curiosity, through a school boy’s POV works beautifully for an organisation like Amara Raja that is a part of many people’s daily lives, without their even knowing it."

Sharing his thoughts, Kosal Malladi, Vice-President, Madison Loop also commented, “This film showcases the collaborative spirit of both Madison Loop and Amara Raja Group that went into its creation. From scripting and strategizing to conceptualization, the team ensured it effectively highlights Amara Raja's remarkable scale, diverse capabilities, and ambitious aspirations.” He further adds, “The hope is that the film will resonate with a wider audience, essentially communicating Amara Raja's vision for the future."

Credits:

Vrushti Oza 

Kajol Jiandani 

Prasanna Devadiga 

Anuradha Agarwal, Consulting ECD