Alia Bhatt experiences 'Too Much Fun' with Frooti amidst scorching summer

Delhi: Parle Agro has launched its latest campaign for its flagship brand, Frooti. Featuring brand ambassador, Alia Bhatt, the campaign aims to quench the thirst for fun amongst consumers, reinforcing the sweet tangy taste of Frooti as the ultimate trigger for fun.  At the heart of this campaign lies the notion that fun is for everyone. 

The campaign comprises two ad films that aim to narrate how Frooti integrates fun into the lives of consumers. It revolves around the idea that each sip of Frooti is a moment of fun. In the first ad film titled, ‘Too much fun’, Bhatt is seen surrounded by miniature friends from the Frooti world, all craving for a sip of the delightful beverage. 

The second film depicts Bhatt transforming a micro boredom moment of waiting on a call into a fun moment, triggered by a sip of Frooti. Through this TVC, the brand also highlights the tiffin-friendly size of the mini Frooti pack with the tagline, "Choti Frooti, Bada Fun.” 

The Frooti campaign has been rolled out across various platforms, spanning TV, OTT, Digital and Outdoor. The TVCs have been launched with the start of the IPL.

Commenting on the campaign, Ankit Kapoor, Head of Marketing and Head of International Business, Parle Agro, said, “Frooti has always been an iconic brand that has added billions of moments of Fun amongst consumers across ages. It isn't just a beverage; it's a trigger for innocent mischief. Fun is not just an element of our campaign; it's our driving force. With Frooti, we aim to continuously trigger moments of fun in the lives of our consumers. By leveraging Alia Bhatt's infectious energy and charm, we're confident that both the ad films will strike a chord with our audience and inspire them to have fun with every sip of fresh n juicy Frooti.”

Speaking on the occasion, Nadia Chauhan, Joint Managing Director, Parle Agro, said, "In Parle Agro, we don't just follow trends; we set them. As pioneers in the beverage industry, we've built a legacy of innovation and iconic brands, constantly raising the bar for quality and creativity. Our relentless pursuit of innovation, coupled with our penchant for risk-taking and industry disruption, fuels our passion for the ever-evolving beverage sector. With our summer campaign featuring Alia Bhatt enjoying Frooti, we're not just promoting a product; we're igniting a movement of joy and refreshment. This campaign symbolizes our confidence in Frooti's potential and signifies a significant milestone in our journey of growth and success. Beyond achieving mere success, our aim is to redefine the beverage industry landscape, setting new standards for innovation and quality. Together, we're not just shaping the future of beverages; we're revolutionising it, one delightful sip at a time."

Credits:

Concept and direction: DI Post 

Production Co: Ransom Film

Creative Director: Jessica Walsh