Akshay Kumar demonstrates APL Apollo's Roof Tuff's features in throwback story

Delhi: APL Apollo Steel Tubes, a branded steel tube manufacturer in India, has launched a new television commercial featuring Bollywood actor Akshay Kumar, showcasing their product, Roof Tuff – Color coated coils. 

The 60-second ad, produced in collaboration with Crayons, portrays Kumar in the role of 'The Tuff Hero,' engaging in Parkour stunts while showcasing the durability and strength of APL Apollo's Roof Tuff.

The TVC is set in the fictional town of ‘Satranga’, where Kumar narrates an action-packed story to his daughter about how he met her mother. Flashing back to 12 years prior, viewers witness Kumar in pursuit of a thief who steals his (future) wife's necklace. The chase unfolds over rooftops, with Kumar showcasing his agility and toughness while traversing obstacles.

Sanjay Gupta, Chairman and Managing Director, APL Apollo Tubes, shared his enthusiasm, "At APL Apollo, we are committed to innovation and delivering products of the highest quality. Our collaboration with Akshay Kumar for the Roof Tuff TVC exemplifies our dedication to excellence and toughness, ensuring that our customers receive only the best. We are happy to launch this promo as we aim to promote this product in as many industries as possible."

On the launch of New TVC, Rahul Gupta, Director, APL Apollo Building Products, commented, “Every detail in our products reflects unwavering dedication to excellence and customer satisfaction, from inception to completion. Discover unparalleled performance and precision with our coils, setting a new standard in color coating sheets. Experience the beautiful yet Ruff and Tuff color coated sheets by APL Apollo, an attribute that strongly resonates with our new brand ambassador – Akshay Kumar”.

Charu Malhotra, Chief Brand Officer and Group Head Marketing, APL Apollo Tubes, said, "The launch of our new TVC with Akshay Kumar underscores our relentless pursuit of finding new and impactful ways to connect with our audience. Through this engaging narrative, we aim to highlight the durability and reliability of APL Apollo's Roof Tuff, setting new benchmarks for toughness and performance in the industry. We aim to extensively promote the campaign with a comprehensive integrated marketing strategy including TV/Radio/Cinema and Digital."