Adtomica named Tinder’s AoR for brand partnerships in India

The appointment follows the “Move On” campaign with Blinkit, which blended emotional storytelling with platform-based user engagement

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New Delhi: Independent creative agency Adtomica has been named the Agency on Record (AOR) for Tinder’s brand partnerships in India. The appointment follows the 2025 “Move On” campaign, a collaboration with Blinkit that drew attention for its emotional tone and cultural relevance.

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The campaign invited people across India to symbolically part with mementos from past relationships, including items like love letters and T-shirts, offering a gesture of personal closure. As part of the initiative, Blinkit’s Singles Mode distributed 150,000 Tinder Plus vouchers offering 75% off, combining emotional messaging with a promotional offer.

“As their agency on record for partnerships in India, we’re excited to keep building experiences that are platform-first, culturally sharp, and always rooted in value for users,” said Abhay Kaul, Founder & CEO of Adtomica.

A Tinder spokesperson said, “Tinder is more than a dating app — it’s a reflection of how young India explores identity, connection, and self-worth. With the ‘Move On’ campaign, we wanted to create something emotionally resonant yet unmistakably bold. Adtomica understood that instinctively. Their ability to translate cultural insight into real-world engagement made this campaign truly memorable. We’re excited about what’s next.”

 

Tinder Blinkit creative agency brand partnerships Adtomica
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