22feet Tribal Worldwide celebrates BGMI’s quick gameplay mode

Delhi: 22feet Tribal Worldwide has unveiled their new campaign for Battlegrounds Mobile India (BGMI), Krafton India’s battle royale game, titled ‘Hai Thoda Time, Play Thoda BGMI.’ The campaign aims to highlight BGMI’s range of quick gameplay modes.

While the long Battle Royale mode mode remains the most popular in BGMI, the campaign highlights the array of quicker game modes available in the game.

Srinjoy Das, Associate Director of Marketing, Krafton India, said, “Cutting clutter when you are talking about something as mundane as lack of time is tough. For this campaign, we found the scripts to be remarkably funny, and brings out a very dramatic set of circumstances that piques strong curiosity and ensures high video completion rates. We hope our fans love the beautifully directed films as much as we do.”

Vishnu Srivatsav, Creative Head – 22feet Tribal Worldwide, said, “We were seeking the most precious commodity in the known universe, time. And not a large amount of time, but a tiny sliver of it. But we know that every second of free time that people get is a gift from the universe. So we went ahead and made films that showed the amount of things that needed to happen for anyone to get just a little bit of time.  We worked on the crazy, yet plausible set of events that lead to you getting a little bit of time for BGMI’s quick game modes.”

The campaign features a series of three films that explore the pockets of free time, or “thoda time,” that are perfect for BGMI’s Quick Game Modes. The absurd scenarios depict the butterfly effect triggered by minor events, ultimately leading to characters finding the short break to play BGMI, because these quick game modes can be fired up anytime, anywhere.

The first film shows a dramatic showdown as ‘Kutty Gangster’ follows a lovesick gangster whose plan to eliminate his rival backfires hilariously, causing enough chaos to delay a nearby cab on the street. 

‘A Fishy Tragedy’ depicts the chaotic chain reaction set off by a dead fish and a mischievous cat, leading a professor to miss the bus and get late for class.

In ‘Record Breaker’, Sushil breaks an unusual record of bursting the most balloons ever. Now celebrating this feat leads to a boss delaying his meeting due to some pigeons. 

Raja Ne Rani Ka Dil Churaya Kya?

Sharma Ji Aur Goldie Ki Kahaani

Sushil Bantai Aur Birdie Ki Kahaani

Credits:

Creative: Rahul Mathew, Vishnu Srivatsav, Gurpratap Singh, Abhishek Rasane, Apekshith Ganesh, Shahinshad AC, Manvir Mahidwan

Business: Shikha Davessar, Akansha Taparia

Strategy: Skandaram Vasudevan

Films: Kutty Gangster, A Fishy Tragedy, Record Breaker Sushil, Office Office

Production House: Kluture Films

Director: Sukriti Tyaagi