Uniqlo and Katrina Kaif believe 'Summers are for Linen'

Global apparel retailer Uniqlo announced the launch of its 2024 Spring/Summer campaign, ‘Summers are for Linen’, starring Bollywood actress and Uniqlo Brand Endorser, Katrina Kaif. Ahead of peak summer season, the actor will be seen in a  campaign film across digital and offline channels, modeling the Linen Collection.

The Spring/Summer campaign showcases Kaif enjoying a summer in comfort and style. From walking with friends along the beach to moments spent at home and taking a stroll in nature, the campaign aims to capture the essence of the season through Uniqlo’s  Linen Collection, celebrated for being lightweight and breathable.

Commenting on the latest campaign, Kaif said, “During hot summers, breathable and lightweight fabrics are a necessity. Uniqlo’s Linen is fantastic at keeping me both comfortable  and cool through the day. I also love that this collection is so versatile and offers timeless style  for anywhere – whether I’m at work or enjoying my day at home.”

Nidhi Rastogi, Marketing Director at Uniqlo India, said, "We are excited to welcome the season  with the launch of our 'Summers are for Linen' campaign, featuring our Brand Endorser, Katrina  Kaif. We are positive that the versatility of the Uniqlo Linen collection, celebrated with Katrina’s  timeless charm and elegance, will resonate with our customers.”

Inspired by everyday occasions cherished by Kaif, the film showcases her wearing Uniqlo's  range of linen apparel, including Linen Shirts, Cotton Tapered Pants, and Jumpsuits.

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