Truecaller unveils next-gen ad formats to integrate into user experience

Truecaller has announced new innovative and interactive ad format capabilities that integrate into the user experience. The new ad formats use video and animations to maximise brand recall and impact on their audience. The ad format capabilities include Dual impact custom animation, Carousel and Sponsored icons.

From interactive ads that encourage user participation to experiences that aim to captivate the audience's attention, the new ad formats provide brands with the tools they need to cut through the noise and deliver their message.

Further, Truecaller's advanced targeting capabilities aim to allow for accurate segmentation of audiences. By leveraging a mix of signals, the platform enables brands to reach out to audiences with specific tastes. This level of customization and targeting is complemented by the nature of Truecaller’s ad formats.

Sharing his delightful experience with Truecaller’s new ad formats, Sivakumar Ramamoorthy, Head of Digital Marketing, Xiaomi India, said, “We, at Xiaomi, are committed to pioneering fresh approaches in our media strategies. Truecaller's latest offering "click to experience", has helped the brand stand out amidst the noise, presenting a visually captivating solution proving to be a perfect fit for our creative strategy".

Speaking on the launch of the new ad formats, Vanita Rathore, Senior Director, Global Ads Business at Truecaller, stated, "We understand that in today's rapidly changing market demands and evolving user preferences, marketers are constantly challenged and seek innovative solutions to capture user attention. Thanks to extensive feedback from our clients, our latest ad formats have been meticulously crafted to support a variety of brand goals. By tapping into our extensive daily active user base and leveraging the unique solution of targeted advertising, we aim to help brands provide users an advertising experience that is not only clutter-free but also immersive and engaging.”

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