Too Yumm!, a snack brand from Guiltfree Industries. The new range of snacks features the iconic Marvel Super Heroes Iron Man, Captain America, and Black Panther, across four products: Rings, XOXO, Kraze and Puffs.
To launch the new range, the brand has taken a musical approach for its new digital campaign: #TooGalbandi #FindYourToo. In collaboration with music management company Hoopr, the song emphasises the message of ‘Jaise bhi ho tum, usme thoda Too milaao aur apne hero ko jagaao’, thereby encouraging consumers to “Find Your Too” by tapping into their inner hero.
The campaign aims to encourage Marvel fans to take inspiration from these superheroes and inspire them to find their strength and power.
Starring influencers like Somansh, Gunjan Sinha, Geet Kaur and Aneesh Tattikota, the campaign aims to provide a relatable touchpoint for young teens.
Commenting on the collaboration and the new launch, Yogesh Tewari, Vice- President of Marketing, Guiltfree Industries, said, “We are thrilled to announce our collaboration with Marvel, introducing a snack range that resonates with Marvel fans in a fun and engaging way. This new range includes a wide selection of lip-smacking products ranging from Rings, XoXo, Puffs and Kraze. We are announcing the new range with a music video, “Hero Ko Jagao” which adds an extra layer of joy to the experience, encouraging young teens to embrace their uniqueness and discover the hero within. With this new range inspired by iconic Marvel characters, we're excited to make snacking time a joyous occasion for our consumers.”
Meghna Mittal, Co-founder of Hoopr and Songfest added, “We’re excited to partner with Too Yumm! on a campaign that brings to the foray our expertise in music along with the vast creator and artist network. As a music and content focused company, Songfest approached the song and the music video with a view towards capturing the spirit of Too Yumm and helping the brand connect with its target audience. We’re proud of having seen this to fruition. Somewhere, we all found our "Too". Additionally, what also resonates with us is Too Yumm!’s spirit of innovation and commitment to a quality product.”
The brand’s new music “Hero Ko Jagao” will be distributed on platforms such as Spotify, Apple Music, Wynk, and more.
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