Toasting to womanhood with United Breweries' Queenfisher and The Galendar

United Breweries (UBL), part of the Heineken Company, announced the launch of Queenfisher: The Queen of Good Times, from the House of Kingfisher, an initiative aimed at honouring the women who foster bonds of sisterhood through friendship and choice.

The initiative aims to celebrate moments of sisterhood across all groups of friends, activated through touchpoints, curated experiences and a new lager beer.

The entire campaign is a celebration of sisterhood with a fresh brew and also a fresh perspective on the iconic Calendar, now reimagined as The Galendar. The Galendar captures real-life stories of women. Shot by Avani Rai, every page has a QR code which upon scanning shows the moments of sisterhood of that circle as captured in films by the director Kopal Naithani.

The microsite allows the public to create their own personalised Galendars and share with others.  The Queenfisher Beer is an all-women initiative right from formulating the limited-edition Queenfisher can to it being brewed by women brewers.

The launch event featured panel discussions, unveiling The Galendar and a sneak peek into the upcoming Queenfisher lager beer can, all culminating in a curated AR and sensory experience of the Queenfisher world.

Panel speakers and attendees at the event included Dolly Singh, Orry, Anshula Kapoor, Bani J, and Juhi Godambe. The event, hosted by Kubbra Sait, had live music performances by DOT and Kayan. The panel discussions centred on the importance of acknowledging everyday stories of sisterhood that propel individuals forward and foster a more inclusive environment.

The packaging of Queenfisher beer features silhouettes of women against a purple backdrop, with the bird uplifted and crowned in homage to the queens celebrated through this campaign.

Vikram Bahl, CMO, United Breweries, said, “ Queenfisher is our way of celebrating inclusivity and the unstoppable force of female friendship. We pop our cans, not just to celebrate women, but to honour the secret superpowers they wield in their everyday connections. Here’s to the queens among us, who sparkle brighter when they shine together!”

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