Times Group ventures into new-age sports; unveils Pickleball World Series

The media company has signed a JV with Pickleball Asia to start the Pickleball World Series. Pickleball is a fusion of tennis, table tennis and badminton

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Times Group ventures into new-age sports; unveils Pickleball World Series

The Times Group is partnering with Pickleball Asia to start the Pickleball World Series. Pickleball is a fusion of tennis, table tennis and badminton.

In a press statement, The Times Group said, while there are several existing competitions and leagues in the US, the Pickleball World Series will be the first tournament with global ambitions and will also have a significantly enhanced entertainment quotient." 

In the first year, the Pickleball World Series will comprise of 64 players in the individual format and six teams comprising four players each, from the US and the rest of the world, including India – which is the rising hotspot for Pickleball.

Vineet Jain

Vineet Jain, Managing Director, Times Group, stated, “Pickleball is gaining ground as the game for urban sports enthusiasts. Times Group is known for its innovation and ability to be ahead of the curve in every one of its initiatives and we hope that this effort to take the fastest growing modern sport to the next level will inspire its exponential growth all over the world including in India. I personally believe that in five to seven years, Pickleball will overtake Tennis in terms of participation.”

Times Group CEO, New Media and Investments, N Subramanian added, “Rapidly accelerating participation and increasing fandom is driving the popularity of many innovative sports globally. That is the opportunity we spotted in Pickleball, an exciting sport that is being enjoyed by millions the world over. Powered by passion and fueled by competition, this fun and immersive sport has won over the hearts of Gen Z and Millennials, making it a natural choice for our partnership and an important addition to our portfolio of strong brands. The Pickleball World Series, our marquee event, will provide a unique platform to bring out the best in players and teams, for fans to enjoy and support their favourites, and for brands to engage and interact with these audiences.”

Pranav Kohli of Pickleball Asia said, “The Pickleball player community is now 60 million strong worldwide and is growing steadily. We could not have found a better partner, anchor and investor than the Times Group --which brings us many positives that will swiftly move the needle of growth. That is a big gain for the sport and the Series.”

Kohli further said, “Pickleball World Series will embody the spirit of the Pickleball community and aim to provide action-packed competition along with scintillating entertainment built around the game. Starting in the US, the Pickleball World Series will travel across different continents with six major events. The Series will be supported by Pickleball World Rankings, a one-of-a-kind ranking system that allows players to accumulate points and qualify for the Pickleball World Series. We expect this will enable Pickleball stars to rise from different corners of the world and not just from the US.”

 Pranav Kohli is a fourth-generation entrepreneur associated with the legacy brand “Stag” – which is popular as the makers of table tennis gear across the globe—as well as Pickleball Asia and Pickleball United.

Times Group Vineet Jain badminton table tennis tennis new-age sports Pickleball World Series Pranav Kohli Pickleball Asia