Tbo.com partners with WebEngage for 'Tbo Rewind'

Tbo.com, a global travel distribution platform has extrapolated “data-driven storytelling” to the B2B travel industry. Aiming to consolidate the available data, derive insights, and enable travel agents to hyper-personalise customer engagement, it partnered with marketing automation company WebEngage for a year-in-review feature called 'Tbo Rewind' for its customers- Travel Agents.

Shyam Sunder, Vice- President of Marketing at Tbo.com believed that despite the data points at its disposal, Tbo understood the challenges lying ahead in the execution of Tbo Rewind.

He added, “You just cannot ignore data anymore. It is the only objective force in a subjective marketing world. Data is being beamed everywhere. If you know how to catch and wield it, I guarantee it’ll put you ahead of the curve.”

'Tbo Rewind' gives each agent the ‘Top Destinations Booked by Individual Bookers’ and the ‘Top Destinations in Your Country’, developed automatically based on booking history and other data.

“The high open rate and click-through rates prove that our customers value personalised content and, more importantly, quality content that breaks the clutter of promotional and transactional emails they receive every week. Tbo.com will now make ‘Tbo Rewind’ a bi-annual initiative,” revealed Sunder.

Hetarth Patel, Managing Director - UAE and VP - MEA at WebEngage, said, “The 'Tbo Rewind' campaign is a testament to the growing opportunities for innovative marketing strategies in B2B marketing models.”

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