Sandeep Goyal conferred lifetime achievement award by Assocham

Sandeep Goyal, Chairman of Rediffusion, was honoured by Assocham, the chamber of commerce and industry, with a Lifetime Achievement Award for Excellence in Marketing and Advertising.

Accepting the honour, Goyal said, “I am both humbled and honoured by this Lifetime Achievement Award. It is industry and peer recognition for 40 years of being in this business. My innings of four decades has been almost equally divided between being an employee and being an entrepreneur.”

Goyal said he owed his success and professional growth in all these years to all the wonderful companies and brands and fellow professionals that he has been fortunate to work with.

Goyal started his journey at Goodlass Nerolac Paints, then a Tata company. He then joined advertising at HTA where he handled Horlicks and launched Maggi Sauces for Nestle. He spent a couple of years at Trikaya Grey before moving onto Mudra’s Interact Vision where he helped launch Symphony aircoolers, Moov rubefacent and saree retailer Meena Bazaar.

He joined Rediffusion in 1994 and had the opportunity to launch brand Airtel from scratch. He then helped Maruti get started in advertising in the mid 90s. Two of his clients, Sunil Bharti Mittal of Airtel and Jagdish Khattar of Maruti have had a major influence on his work. As has Diwan Arun Nanda, his then boss at Rediffusion.

In 1997 Goyal took over as President of Rediffusion and got to work on Colgate Palmolive, Citibank, Taj Hotels, BPL and many more businesses.

In 2001 and 2002, Goyal served as the Group CEO of Zee Telefilms, running 32 TV channels and beaming bouquet to over 100 countries worldwide.

In 2003 he turned entrepreneur. He brought Dentsu to India and became its JV partner and Chairman for India and the Middle East. Within 3 years the agency had grown to be a 1200 crore operation with three different ad agencies for Toyota, Honda and Maruti Suzuki besides a full service agency at Dubai.

“I really enjoyed building the agency, brick-by-brick, client-by-client. It wasn’t easy to create a strong national full service agency in competition against entrenched Western agencies but God was with me,” emphasised Goyal.

He has a PhD from FMS Delhi and has recently been conferred a D'Litt by the Lucknow University.

“Lifetime Achievements can only happen when you have family and friends who support you 24x7. Over the years, my one partner in crime was Gullu Sen, whom I first met at HTA and who then worked shoulder to shoulder with me over the next 25 years. I owe him a big one. Thank you Gullu for everything . And finally a big thank you to my life partner and wife, Tanya Goyal who has been my backbone all through my career and is today Co-Chair at Mogaé, our holding company. Thank you Tan for being the beacon of my life, both personally and professionally,” Goyal concluded.

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