Research and Ranking, the equity investment advisory brand and a part of Equentis Wealth Advisory Services, this women’s day has announced the launch of its #InvestorsForLife campaign, aimed as an ode to the women who dedicate their lives in the betterment of their loved ones.
Alok Arya, Chief Marketing Officer (CMO), of Research and Ranking shares, “At Research and Ranking, we advocate long-term investing as the path to success. This mind-set demands commitment, discipline, consistency, and patience - qualities inherently reflected in a woman's ability to nurture. At every turn, they invest in us and our relationships, fostering lifelong growth. While everyone is an investor in some capacity, women are #InvestorsForLife. Through this campaign, we aim to bring light to their invaluable contributions and honor their immeasurable impact on the world. As a token of gratitude, we've created #InvestorsForLife badges for male colleagues to wear, symbolizing appreciation for their female counterparts.”
The film shows a montage of scenes where women and girls in different roles are taking care of people around them and investing their time and efforts. The visuals are paired with a VO in a male voice to express gratitude.
The creative agency Digital Refresh Networks has shot and edited the video.
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