Panasonic's Green Impact calls for people to 'Push for Change'

Panasonic Life Solutions India (PLSIND) has announced its new Green Impact campaign ‘Push For Change’ encouraging youth to pledge for a better tomorrow.

Through a series of films painting a dystopian future for the younger generation, the campaign aims to draw attention and encourage individuals to commit to a brighter future. Every pledge received under the campaign will result in Panasonic planting a tree, contributing directly to a greener and more sustainable tomorrow. The campaign is aimed at reducing CO2 emissions by more than 300 million tons globally by 2050.

Dhiraj Sharma, Head, Marcom and Brand, Panasonic Marketing India, PLSIND said, “Push for Change campaign has been designed specifically to draw individual and communities’ attention to contribute towards building a greener future. Taking a compelling storytelling route, we aim to create a sense of urgency amongst today's Gen Z and millennials and showcase Panasonic's commitment towards sustainability and creating a more sustainable future by encouraging individuals to act as agents of change."

The ‘Push for Change’ is the first project driven by fusion of Generative AI with live action performances to create a series of videos depicting children's lives in the 2090s. The first video portrays Niran’s  life, wherein he yearns for a real pet as many species have become extinct due to climate change resulting in a bleak future where children can no longer have pets as companions. The second video explores Elara’s simulated life, where she never got the opportunity to witness marine species such as whales that once existed. The third video showcases Xavian’s future, where spending time outside has become unimaginable due to rising temperatures making outdoor spaces unhealthy, confining him to play within the boundaries of artificial outdoor environments.

In addition to these videos, Panasonic unveiled its global campaign video, emphasising the brand's commitment towards fostering an eco-friendly future. This involves developing and implementing green technologies and solutions across various sectors, including businesses, travel, homes, and daily life.

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