This Women's Day, Naukri aimed to empower women to cultivate enduring careers. The brand launched an online event called WOW (Women @ Work), aiming to empower women on two crucial levels. Firstly, by aiding them in identifying companies conducive to their long-term growth. The brand compiled a list of companies committed to equal pay for women, highlighting those with diverse workforces and female leadership.
Secondly, Naukri aimed to provide them with the necessary resources to craft careers by offering rewards such as complimentary resume display services for 200 women and substantial discounts on Coding Ninjas courses tailored for women in tech.
Alongside these offerings, the brand shared narratives showcasing the journeys of women leaders who have navigated similar paths, offering inspiration and guidance from their experiences.
The brand also posted memes on their Instagram page, highlighting common workplace gender inequalities that women face.
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