Myntra sets its sneakers on 'sail' with 'Sneaker For Every Scene'

Myntra has launched a CGI activation to put the spotlight on the sneakers lines from their Myntra Sneaker Club catalogue.

Myntra recently launched the ‘Sneaker for Every Scene’ campaign. The CGI aims to capture the key message of the Myntra Sneaker Club, aiming to convey to the audience the scale of offerings at play, including limited edition drops, and how there’s a sneaker that fits every lifestyle and occasion.

The CGI shows giant versions of sneakers available on the Myntra Sneaker Club, sailing into Bombay, from the high seas, via the Worli Sea Link. The selection of Mumbai's Worli Sea Link as the backdrop for the CGI campaign was a deliberate choice aimed at enhancing the campaign's memorability.

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Creative Credits: EiPimedia

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