Kokuyo Camlin offers sneak peek into their product development in ASMR inspired film

Camel and Camlin unveiled ‘A Day in the Life of Q&C.’ This ASMR-inspired sound aimed to showcase the routines of Q and C - the film's protagonists and ‘Control Geeks’.

From the initial spark of an idea to the final product, each step of the product development process is overseen by Q and C.

This short film aims to embrace humour and celebrate the human touch to communicate its product development process. It offers a peek (via a ‘day-in-the-life-of’ lens) into the testing that both humans and products undergo.

Credits 

Client: Kokuyo Camlin 

Agency: Bombay Design Centre

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