Kenstar unleashes summer coolness with Rajkummar Rao and Patralekhaa

Kenstar has announced actors Rajkummar Rao and Patralekhaa as brand ambassadors for its latest summer campaign. 

This collaboration has also produced a summer campaign, ‘AC wali thandak, ab Kenstar coolers mein’ featuring Rao and Patralekhaa.

The film aims to use the chemistry between Rao and Patralekhaa to showcase the superior style and exceptional capabilities of Kenstar coolers. In a twist, the cooler’s performance makes Rao exclaim that it truly deserves the award for best actor – because it does such a terrific job of acting like an AC!

Sunil Jain, CEO - Kenstar, said on the announcement, “We are thrilled to welcome Rajkummar Rao and Patralekhaa as the face of Kenstar Coolers. Kenstar has always prided itself in being the leader in innovation in the coolers category, a value we share with Rajkummar in his ability to continually portray path breaking roles. With Technology, Performance and Style at its core, Kenstar is ready to beat summers with a magnificent lineup of coolers which is simply unmatched: A choice of 50+ coolers, ranging from 12L to 150L.”

Neha Khullar, Head Of Marketing - Kenstar, added, “Rajkummar and Patralekhaa are just the perfect choice of brand ambassadors for us for our coolers. Rajkummar’s ability to deliver flawless performances, reinvent himself role after role, deliver at the box office consistently, and establish trust and honesty with his fans, aligns perfectly with our values of quality, style and durability. Having the star couple on board for our coolers is sure to prove a shot-in-the-arm for the brand, enabling Kenstar to build a stronger bond with our customers.”

Speaking about the collaboration, actor Rao said, “I am thrilled to join the Kenstar family. Kenstar is a leader in the Coolers category and has constantly innovated to provide industry best cooling solutions to its customers. Coolers are the go to product for a vast majority of our country as the summer temperatures rise. I am excited to bring Kenstar’s message of effective cooling, and helping the brand connect with the real India.”

Sharing the screen was seen Patralekhaa, who added, “It was truly exciting to work along side Raj to bring alive Kenstar Cooler’s message for the upcoming summer season. Kenstar’s coolers truly offer superior cooling, and unmatched styling that suits modern lifestyle of the new India.”

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