Ipsos, a market research company, has launched InnoExplorer which the brand’s statement reveals has been proven to accelerate innovation cycles from months to days and improve success rates with +9% higher trial potential for new concepts and +10% overall liking for new products.
With the power of generative and analytical AI, InnoExplorer aims to enable business leaders, marketers, and research professionals to quickly generate new ideas, concepts, products, and packages, directly from consumers’ unmet needs and accurately predict their potential.
Virginia Weil, Ipsos’ Global Service Line Leader for Innovation and Product Development, stated: “Grounded in Ipsos’ high-quality data sets, prompt engineering and data science, InnoExplorer represents a new frontier in innovation development – where clients can bring more curiosity, creativity and rigor into their innovation process with the confidence to go further.”
The solution is available in over 90 markets worldwide, with plans for further product enhancements through an agile platform.
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