IIFL Home Finance delves into concept of trust with Bharosa Bhau

IIFL Home Finance, India's digital-first home finance company, has announced the launch of its second film featuring actor Pawan Malhotra as Bharosa Bhau.

The new film delves deeper into the concept of trust, showcasing real-life situations where individuals rely on Bharosa Bhau’s wisdom. The narrative transitions to Bharosa Bhau placing his own trust in IIFL Home Finance.

IIFL Home Finance has again partnered with Schbang with an aim to amplify the film's reach across India. The film is centered on the theme "Saath Honge Kaamyaab.”

Commenting on the launch, Madhvi Gupta, Head, Marketing, ESG and CSR, IIFL Home Finance, said, “With our first film, we planted the seeds of trust. Now, this second chapter in our story solidifies that bond. 'Saath Honge Kaamyaab' demonstrates that we are more than just a lender. We are a steadfast partner, walking beside our customers as they navigate their financial journeys. Whether it's the dream of homeownership or the ambition to grow a business, we understand that trust is the foundation of success. With IIFL Home Finance, you can be confident that your aspirations have a true champion”

Commenting on the film Manish Kinger, Executive Creative Director, Schbang, said, “With the first film, we established Bharosa Bhau as a symbol of trust. Now, we build upon that foundation. This second chapter in 'Saath Honge Kaamyaab' goes beyond humor, forging a deeper, more meaningful connection with our audience. It's a testament to our commitment to be more than just a financial institution; we are a trusted friend, an unwavering partner on your journey to success.

The narrative masterfully culminates in a powerful message that transcends words. When someone as trusted and respected as Bharosa Bhau chooses IIFL Home Finance, it's not just an endorsement, it's a profound act of faith. It speaks volumes about the brand's solid integrity, the rock like foundation upon which their commitment to your dream’s rests. In a world where trust is often fragile, this powerful second chapter reaffirms the brand's commitment to being your trusted partner, every step of the way, on your journey to financial security and fulfilling your ambitions.

Credits:

IIFL Home Finance’s Brand Team:

Madhvi Gupta, Head - Marketing, ESG and CSR

Surbhi Gupta, Brand Manager

Schbang Creative:

Manish Kinger, Executive Creative Director

Baani Singh, Group Creative Manager

Tarana Jagota, Sr. Creative Strategist

Ali Ahmad, Creative Strategist

Schbang Art:

Akhil Chopra, Sr. Creative Director

Jayesh Joshi, Art Director

Somasundaram, Design Lead

Manvi Singh Chouhan, Sr. Graphic Visualiser

Subhashini Jain, Graphic Visualiser

Rohit Chowdhary, Sr. Animator

Raj Verma, Animator

Schbang Solutions:

Rohan Hukeri, Executive Vice President, Brand Solutions

Madhurika Banerjee, Vice President, Brand Solutions

Suraj Soni, Group Brand Solutions Manager

Deghpreet Kaur Lamba, Brand Solutions Lead

Jannat Bhatia, Sr. Brand Solutions Strategist

Harshit Verma, Brand Solutions Strategist

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