Hero FinCorp refreshes brand identity for a Rising Bharat

Hero FinCorp has unveiled a new and revamped brand identity. The new logo aims to echo Hero Group’s values and ethos.

The brand refresh introduced a visual language built around the concept of "Windows of Opportunity.” These windows aim to represent the potential inherent in each individual, and the avenues which Hero FinCorp’s products and services assist in unlocking and giving individuals the “Confidence to Make it Happen.”

Abhimanyu Munjal, Jt. Managing Director and CEO, Hero FinCorp, expressed, "India's growth story is not just about numbers; it's about the resilience, innovation, and aspirations of its people, shaping a vibrant tapestry of progress known as Bharat. Our visual evolution is aimed at serving Aspiring Bharat; providing the Confidence to Make it Happen"

The entire identity refresh exercise entailed a multi-step approach, which included gathering market insights, customer and employee views, and monitoring changing financial and market trends; to create a robust, distinctive, and memorable presence.

With this change, Hero FinCorp aims to connect at a deeper and more meaningful level with Indians from all walks of life.

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