Greenlam Industries' campaign for Mikasaply addresses consumer dilemma in plywood selection

Greenlam Industries has introduced its first digital campaign for its flagship brand- MikasaPly. The campaign will be promoted in the five different states of South India- Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Karnataka along with Goa and Puducherry.

In a market inundated with various options for home interiors, selecting the right choice of plywood selection can often be overwhelming. Addressing this common dilemma, the brand film tackles the prevalent issue consumers face when trying to select the right product in a saturated plywood market. It showcases a couple’s quest to find the perfect plywood for their cupboard, which is frequently interrupted by a character who humorously depicts the confusion in decision-making. The film culminates with the couple revealing MikasaPly – The No Nonsense Ply, a clear and efficient solution that simplifies the selection process.

The film has been released in five different regional languages- Hindi, Kannada, Malayalam, Tamil, and Telugu across platforms like YouTube, Google Display Network, and Sun NXT (OTT platform).

Parul Mittal, Director, Greenlam Industries, said, “With the release of the digital film for our plywood brand ‘MikasaPly, we aim to lay emphasis on the convenient solution of using 'The No-Nonsense Ply' for all interior needs due to its superior quality craftsmanship and durability. The ‘No Nonsense’ Ply is designed to deliver the finest product by selecting the best wood for the manufacturing of plywood.  Our goal is to deepen our connection with specifiers, carpenters, contractors, end consumers and solidify our brand's presence in plywood and allied product category in South India. The addition of plywood to our diverse product portfolio marks a significant step towards our ambition of becoming the leading player in the wood panel industry”.

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