Experience Commerce bags Creative and Social Media Mandate for The Sleep Company

Experience Commerce, a digital agency within the Cheil Network, has announced that it has won the creative and social media mandate for The Sleep Company; that uses patented SmartGRID sleep technology.

Experience Commerce assumes the role of the official social media and creative agency for The Sleep Company, entrusted with overarching planning, strategy formulation, and campaign management. The agency will spearhead digital marketing initiatives, prioritising enhanced brand visibility. Experience Commerce is tasked with amplifying the brand's digital presence through creative approaches encompassing content formats, from reels and videos to user-generated campaigns and moment marketing strategies across social media platforms including Instagram, LinkedIn, Facebook, and YouTube.

Ripal Chopda, Chief Marketing Officer, The Sleep Company, expressed his excitement about the partnership, stating, "As The Sleep Company expands rapidly, it's crucial to align with a strategic partner who understands our brand and can craft compelling narratives across digital and social media. With Experience Commerce's expertise, we aim to boost our online presence and drive tangible business results. We're confident this collaboration will lead us to new milestones in consumer engagement and commerce."

Meera Ghare, Vice President and Business Head at Experience Commerce, stated, "The Sleep Company's growth trajectory presents an exciting opportunity for us to showcase our strategic prowess and creative acumen. With a team of seasoned strategists and creative minds, we are confident in delivering exceptional results that amplify brand visibility and drive business growth. At EC, we are committed to creating impactful work that resonates with billions of social media users, and The Sleep Company's visionary approach perfectly aligns with this ethos."

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